Sample Media Pitches — Day-of Press Push Template

Copy pitch Hi, You've covered the [Metro] life sciences ecosystem as well as anyone — so I wanted to make sure this one crossed your desk with the local context you'd want. [Company] — the global life sciences professional services firm with a device design and testing lab in [Metro Suburb] and senior executives based in the [Metro] region — has named [New CEO Name] as its new Chief Executive Officer. Alongside the CEO announcement, [Company] is appointing [New COO Name] as Chief Operating Officer. WHY YOUR READERS WILL CARE

• [Company] has a real [Metro] footprint — a device design and testing lab in [Metro Suburb] (expanded [year]) and senior executives based in the region.
• The new COO, [New COO Name], co-founded [Acquired Company], a [Metro]-area engineering services firm that [Company] acquired in [year] — the region is where a key part of this leadership team was built.
• Incoming CEO [New CEO Name] brings 200+ patents and a track record of building and commercializing therapies, taking over from a founder who is stepping up — not stepping away.
• A leadership announcement with genuine local roots in [Metro]'s medtech/combination products ecosystem, not a distant HQ story with a thin regional hook.

Founder [Founder Name] transitions to Executive Chairman after 22 years leading the company. This is not a distant corporate announcement with a thin [Metro] connection. [New COO] was the co-founder of [Acquired Company], a [Metro]-area engineering services firm that [Company] acquired in [year] — the acquisition brought [New COO] into the [Company] leadership team and anchored the firm's operations in the region. BioBuzz is running an exclusive industry feature on this announcement today. I wanted to come to you with the [Metro] angle — which is the story your readers will connect with: a firm that operates here, whose COO built a company here, and is naming new leadership at a pivotal growth moment. For background materials or interview requests, please contact [Comms Contact]: [contact email]. Thank you for your time and consideration, Sasha Whitaker

Copy pitch Hi [Reporter Names], A [HQ Region] founder's succession story — 22 years in the making. [Founder Name], who founded [Company] in [year] and moved its headquarters to [HQ Region] in [year], has spent over two decades building it into a leading global life sciences professional services firm. [Regional Business Journal] readers will know the company well: [Company] has appeared on [Publication]'s Fast 50 list of the fastest-growing companies in the [Region] multiple times, ranking [#X in year], [#Y in year], and [#Z in year] — and was a recipient of the [year] Life Sciences Award. This week, [Founder] transitions to Executive Chairman of the Board, passing the CEO role to [New CEO Name], the company's President and Chief Innovation Officer. WHY YOUR READERS WILL CARE

• [Founder Name] is the founder of [Company], based in [HQ Region] since [year] — this is the [Region]'s own founder-to-chairman succession story, 22 years in the making.
• [Company] has been a consistent [Publication] Fast 50 honoree — and a Life Sciences Award recipient — making this a recognized [Region] growth company your readers already know.
• The transition installs a successor with 200+ patents and a co-founder track record while keeping [Founder] actively engaged as Executive Chairman — continuity, not disruption.
• New COO [New COO Name], previously co-founder of [Acquired Company] (acquired by [Company] in [year]), rounds out a strengthened leadership team built for the next growth phase.

It is a succession story built on trust and continuity, not disruption. [New CEO], who previously co-founded [Prior Company] and brings 200+ patents and 20+ years of life sciences leadership, has been the operational force behind [Company]'s growth. [Founder] remains actively engaged as Executive Chairman, with a stated focus on driving the company's strategy through [target year] and beyond. Quote from founder (sample): "[New CEO] is the ideal leader to shepherd [Company] into its next era of enterprise growth. As Executive Chairman, I will remain actively engaged in supporting [New CEO] and shaping our strategic direction for the years ahead." — [Founder Name], Founder and incoming Executive Chairman, [Company] BioBuzz is running an exclusive feature on this announcement today, covering the national industry story. I am coming to you with the [HQ Region] angle: a founder's legacy, a succession well-executed, and a company that grew up in this market continuing its trajectory. For the full press release, additional background, or interview requests, please contact [Comms Contact]: [contact email]. Thank you for your time and consideration, Sasha Whitaker